LinkedIn Algorithm Updates 2025: Leverage Them to Grow Your Business!
If you’ve been using LinkedIn to grow your business, you’ve likely noticed a shift in how the platform operates.
In 2025, LinkedIn’s algorithm has undergone significant changes, leading to a 72% drop in organic reach and engagement.
For small business owners, coaches, and service providers, this means that the strategies that worked in 2023—when posts could easily garner 3,000 to 30,000 impressions—are no longer as effective.
But don’t worry—this isn’t the end of LinkedIn as a powerful marketing tool.
In a recent podcast episode, hosts Dana and Fran broke down the algorithm changes and shared three strategic approaches to help you adapt and thrive in this new landscape.
Whether you’re struggling to generate leads, build your personal brand, or convert connections into clients, this guide will show you how to leverage LinkedIn effectively in 2025.
Quotes from the Episode
Here are some standout insights from Dana and Fran that highlight the challenges and opportunities of LinkedIn’s 2025 algorithm:
"Engagement has dropped by up to 72%, but LinkedIn is still a goldmine for B2B connections if you know how to use it."
"The days of easy engagement are over. In 2023, posts could get 3,000 to 30,000 impressions without much effort. That’s no longer the case."
"Warm outreach has reply rates above 60% and call booking rates between 20-25%. It’s a game-changer compared to cold pitching."
"If you’re not building an email list from your LinkedIn connections, you’re leaving money on the table."
"Personal branding is a long-term game, but it’s the key to standing out in a crowded market."
Key Insights
1. Organic Reach Has Declined Significantly
LinkedIn’s algorithm now prioritizes content relevance over sheer engagement metrics, making it harder for posts to go viral. Compared to 2023, when posts could easily achieve 3,000 to 30,000 impressions and 200+ comments, the current landscape is far more competitive. Engagement has dropped by 72%, and the platform is increasingly favoring paid advertising.
2. Warm Outreach Is More Effective Than Ever
Cold outreach is no longer a viable strategy due to LinkedIn’s restrictions on message volume and user fatigue from constant pitches. Instead, warm outreach—engaging with people who have already interacted with your content—has proven to be far more effective, with reply rates above 60% and call booking rates between 20-25%.
3. Email List Building Is Essential
With LinkedIn’s algorithm becoming less predictable, building an email list from your LinkedIn connections is a must. This allows you to create an owned audience that isn’t subject to algorithm changes, ensuring you have a direct line of communication with your prospects.
4. Personal Branding Is a Long-Term Strategy
In a crowded market, your personal brand is what sets you apart. While it’s not a quick fix for lead generation, consistently sharing high-quality, value-driven content will position you as a trusted expert in your field.
Actionable Takeaways
Here are four practical steps you can take to adapt to LinkedIn’s 2025 algorithm and grow your business:
1. Focus on Warm Outreach
Engage with people who have interacted with your posts by liking, commenting, or sharing.
Send personalized messages that reference their engagement.
Example: “Hi [Name], I noticed you liked my post about LinkedIn lead generation. I’d love to hear your thoughts on it—what’s been your biggest challenge with LinkedIn this year?”
2. Build Your Email List
Offer a lead magnet, such as an eBook or checklist, in exchange for email addresses.
Example: “Download my free guide: ‘5 Proven Strategies for Generating Leads on LinkedIn in 2025.’”Use LinkedIn’s newsletter feature to drive sign-ups and provide exclusive content.
3. Create High-Quality, Engaging Content
Focus on posts that address your audience’s pain points and provide actionable solutions.
Use polls, videos, and case studies to spark conversations and build trust.
Post consistently to stay top-of-mind with your audience.
4. Invest in Your Personal Brand
Optimize your LinkedIn profile to reflect your expertise and target audience.
Share testimonials, success stories, and behind-the-scenes content to build credibility.
Consider professional support for content creation and profile optimization if needed.
Conclusion
LinkedIn’s 2025 algorithm changes may have made organic reach more challenging, but they also present an opportunity for those willing to adapt.
By focusing on warm outreach, email list building, and personal branding, you can continue to generate leads, build trust, and grow your business on the platform.
Remember, the key to success on LinkedIn isn’t about gaming the algorithm—it’s about building authentic connections, providing value, and staying consistent.
Start implementing these strategies today, and you’ll be well on your way to thriving in LinkedIn’s new landscape.
Ready to take your LinkedIn strategy to the next level?
Let us know in the comments which of these strategies you’re excited to try!